# WhatsApp Business Platform rate cards (USD), 2026-07 and 2026-10 > Meta's list rates per delivered WhatsApp Business Platform message, in USD, by market and category (marketing, utility, authentication, authentication-international and service), for the rate cards effective 1 July 2026 and 1 October 2026, with the change between them. One row per market per rate card; new rate cards are added each quarter. Canonical: https://mobilevalidate.com/datasets/whatsapp-rate-card-history · Last updated: 2026-10-07 ## Downloads - CSV: https://mobilevalidate.com/datasets/whatsapp-rate-card-history/data.csv (83 rows, UTF-8, header row) - JSON: https://mobilevalidate.com/datasets/whatsapp-rate-card-history/data.json ## About this dataset - License: Creative Commons Attribution 4.0 International (CC BY 4.0) — https://creativecommons.org/licenses/by/4.0/. Attribution: "WhatsApp Business Platform rate cards (USD), 2026-07 and 2026-10, MobileValidate, https://mobilevalidate.com/datasets/whatsapp-rate-card-history". - Temporal coverage: 2026-07-01/2026-12-31 - Spatial coverage: Worldwide - Methodology: https://mobilevalidate.com/blog/whatsapp-business-api-pricing-2026#how-was-the-rate-card-dataset-built - Article: https://mobilevalidate.com/blog/whatsapp-business-api-pricing-2026 - List rates only. Volume tiers, which lower utility and authentication rates at higher monthly volumes, are published by Meta in separate files and are not included. - Messages are charged only when delivered. A message to a number without a WhatsApp account is not delivered and not charged. - Earlier quarterly rate cards are distributed as expiring download links and could not be retrieved from a primary source, so the history starts with the card effective 1 July 2026. Each new card is appended when Meta publishes it. - Rate cards downloaded on 25 September 2026 from the links on Meta's pricing page. Values are transcribed as published, to 4 decimal places. - Rows for sanctioned countries, which MobileValidate does not serve, are left out of the dataset (one market on each card). - MobileValidate is not affiliated with WhatsApp or Meta. WhatsApp is named descriptively. ## Columns - `effective_date`: Date the rate card takes effect (YYYY-MM-DD). Meta applies it from 12am in the timezone of the business's messaging account. - `market`: Market or pricing region exactly as named on the rate card. The recipient's country calling code decides which row applies. - `market_type`: market (a single country or territory) or region (North America, a "Rest of" region, or Other). - `currency`: Always USD in this dataset. Meta also publishes rate cards in 15 other billing currencies. - `marketing`: List rate per delivered marketing template message, USD. - `utility`: List rate per delivered utility template message, USD (first volume tier; higher volumes can unlock lower rates). - `authentication`: List rate per delivered authentication template message, USD (first volume tier). - `authentication_international`: Authentication-international rate, USD, where the market has one; empty means the market has no such rate. - `service`: Rate per delivered service message, USD. Empty on the July 2026 card (service messages were free); charged from 1 October 2026 after a monthly free tier of 1,000 per business phone number. - `change_vs_previous`: Change against the previous rate card in the dataset, by category (for example "marketing up; service new"), or "new standalone market" for a market that previously sat inside a regional rate. Rows of the first card in the dataset say "first card in dataset". ## Sources - [Cost per message in USD on the WhatsApp Business Platform, effective July 1, 2026 (CSV, linked from the pricing page)](https://developers.facebook.com/docs/whatsapp/pricing#rate-cards) — Meta - [Cost per message in USD on the WhatsApp Business Platform, effective October 1, 2026 (XLSX, linked from the pricing page)](https://developers.facebook.com/docs/whatsapp/pricing#updates-to-rate-cards) — Meta - [Pricing on the WhatsApp Business Platform (page updated 10 September 2026)](https://developers.facebook.com/docs/whatsapp/pricing) — Meta for Developers ## Preview (first 20 of 83 rows) | effective_date | market | market_type | currency | marketing | utility | authentication | authentication_international | service | change_vs_previous | |---|---|---|---|---|---|---|---|---|---| | 2026-07-01 | Argentina | market | USD | 0.0618 | 0.0260 | 0.0260 | | | first card in dataset | | 2026-07-01 | Brazil | market | USD | 0.0625 | 0.0068 | 0.0068 | | | first card in dataset | | 2026-07-01 | Chile | market | USD | 0.0889 | 0.0200 | 0.0200 | | | first card in dataset | | 2026-07-01 | Colombia | market | USD | 0.0125 | 0.0008 | 0.0008 | | | first card in dataset | | 2026-07-01 | Egypt | market | USD | 0.0644 | 0.0036 | 0.0036 | 0.0650 | | first card in dataset | | 2026-07-01 | France | market | USD | 0.0859 | 0.0300 | 0.0300 | | | first card in dataset | | 2026-07-01 | Germany | market | USD | 0.1365 | 0.0550 | 0.0550 | | | first card in dataset | | 2026-07-01 | Hong Kong | market | USD | 0.0732 | 0.0260 | 0.0260 | | | first card in dataset | | 2026-07-01 | Hungary | market | USD | 0.0860 | 0.0350 | 0.0350 | | | first card in dataset | | 2026-07-01 | India | market | USD | 0.0118 | 0.0014 | 0.0014 | 0.0304 | | first card in dataset | | 2026-07-01 | Indonesia | market | USD | 0.0411 | 0.0250 | 0.0250 | 0.1360 | | first card in dataset | | 2026-07-01 | Israel | market | USD | 0.0353 | 0.0053 | 0.0053 | | | first card in dataset | | 2026-07-01 | Italy | market | USD | 0.0795 | 0.0300 | 0.0300 | | | first card in dataset | | 2026-07-01 | Malaysia | market | USD | 0.0860 | 0.0140 | 0.0140 | 0.0418 | | first card in dataset | | 2026-07-01 | Mexico | market | USD | 0.0305 | 0.0085 | 0.0085 | | | first card in dataset | | 2026-07-01 | Netherlands | market | USD | 0.1597 | 0.0500 | 0.0500 | | | first card in dataset | | 2026-07-01 | Nigeria | market | USD | 0.0516 | 0.0067 | 0.0067 | 0.0750 | | first card in dataset | | 2026-07-01 | Pakistan | market | USD | 0.0473 | 0.0100 | 0.0100 | 0.0750 | | first card in dataset | | 2026-07-01 | Peru | market | USD | 0.0703 | 0.0200 | 0.0200 | | | first card in dataset | | 2026-07-01 | Poland | market | USD | 0.0366 | 0.0122 | 0.0122 | | | first card in dataset |